With the coronavirus, I have decided to sharpen my skills for SEO. This will be a new category on my travel blog for those looking to start their own blog or website that works in any niche. I have been working every day working with free SEO keyword tools and managed to get the best out of it.
I already make the assumption you know the general idea behind SEO, Search Engine Optimization. I also assume you know how to use keywords. It is just for getting more traffic via the search engines. This is called organic traffic.
This article will explain the simple technique or guide that I have refined over the last year. I have been self-educated on this topic, and I think I am doing fine. Looking at the results of my Google Analytics and Google Search Console, I can make the assumption that with the consistent growth of traffic, even during the pandemic, I have been doing the right thing. The right thing in SEO is a pretty big picture, so I am only focussing on picking a keyword in a very simple way.
Researching the right keywords using free seo tools
A lot of people tend to overcomplicate SEO. But it should not be complicated. We’re going to find some keywords using free tools online.
There is not choosing one keyword. It will most likely be multiple keywords. For this article, for example, I am trying to rank it for multiple keywords:
free keyword tool
free SEO tools
SEO keyword research tool free
free SEO tools online
In the end with the help of Google Algorithm, I will most likely rank more than just these 4 phrases.
Let’s see go straight to the tools I use and how I got to select these 4 keywords.
Google Keyword Planner
One of my favorite tools is the Google Keyword Planner. Their information comes straight from their own database, which is huge! It’s also free, you would need to do some steps to sign up though.
With the keyword planner, you will get some suggestions and an estimate of how much the search query is used for. You can deselect countries, so it will check the keyword for worldwide usage.
Click the pictures to enlarge. You will notice a trend, and in the second screenshot where most of these queries are used. The query is free SEO tools. In the list, there are a lot, and I pick out those with low competition.
Check their performance in Google Trends. Since I am aiming for multiple keywords, but I want the best performing I will choose that one as a priority to rank for, despite the difficulty.
In this picture, it shows that it’s about the keyword researched “free keyword tool” and “free SEO tool”.
Researching for keyword difficulty with free tools
SEO is an overly saturated topic. So many websites are attempting to rank for it. This one now as well. This is where the keyword difficulty tools come in place. I use 2 tools for that. SEMrush, their free account allows up to 10 queries per day. I also use Website SEO Checker. Their keyword difficulty checker allows me to see how hard it will be to rank.
It shows the keyword, where I’ve highlighed “seo keyword reasearch tool free”. A volume of 70 and it’s still easy around 40% difficulty.
So I am still only picking the easy ones. Actually the best way is to pick multiple key phrases, or longtail keywords and implement them in your article.
Picking the easy ones, are easier to rank for in Google Search Engine. It happens faster. When you are blogging on a new domain and blog, it will be very hard to rank for keywords that are marked as difficult.
Researching keywords should be simple
Without too many seo tools, we just went how I chose my keywords, using simple and free online tools. We choose low competitive and easy keywords to rank for.
I will write extensively later on how to use the SEMrush free account. But for now, this should be enough for you to pick out the right words so your website or page can be found.
After finding the right keywords it is important to use them correctly, and do not overuse them. It is important that readers will understand your text. Don’t be concerned about the low volume of keywords as you will overtime rank for more than just a few keywords. Google will help you as long as your article is good!
Hi I am Dwik. I am a blogger, travel agent and a mom of a lovely baby daughter and wife to a supportive husband. I customize and plan tours in Bali and islands nearby for a living and have been doing this for more than 10 years. I started now to blog about handy information and things you can do while abroad or traveling. Get in touch via [email protected]